Word-of-mouth Works
The typical ways most people generate sales is by:
• Advertising
• Cold-calls
• Direct Mail
• Word-of-mouth
Of these four, word-of-mouth is most effective in terms of cost,
reward, return-on-investment, and effort. Getting a personal
introduction or a referral to an opportunity gives you the
inside track on getting the sale or a new client. How many times
have you lost a bid on a job because you lacked crucial information, a contact inside the company, or just the opportunity to get in front of the decision-maker?
BNI has proven that using relationship-building to get referrals is exceptionally effective. Another valuable tool BNI offers its members is ongoing training on how to effectively speak about your business, how to ask for referrals, and how to present yourself effectively. Very few places train you on selling yourself in a way that yields measurable results.
Why Visit Strategic Referral Alliance?
For many of us marketing is not second nature for us. The ability to speak on-the-fly about our services easily and convincingly is not always comfortable. For others, finding the time to commit to a disciplined marketing strategy falls by the wayside as our day gets taken up with appointments and customer needs.
As part of BNI San Diego, we offer excellent training and support to assist people speak about their business and services in a manner that generates sales.
• Increase your business networking
• Develop an instant sales force actively marketing you
• Get valid, interested referrals, not tepid leads
• Increase capacity by building new business partnerships
